Available Statistics
The measurement of advertising campaign effectiveness with AdOcean is based on research that is well known on the Polish market and has been successfully tested and conducted by the Gemius S.A. company. This system integration allows us to attain the highest quality of methodology for the calculation and presentation of results relevant for supported ad campaigns. Measurement and analysis of all indicators is conducted extraordinarily quickly and relevant data are available online with just a 2-hour delay.
Statistics are available for:
- system administrators (users)
- advertisers (statistics relevant for the whole campaign)
- publishers (part of the statistics which are relevant to the advertising space of a relevant publisher)
- agencies (access to statistics of several publishers)
Such extensive access to relevant campaigns facilitates make the communication between publishers, agencies and advertisers easier. In addition, publishers can see the impression cost of a single creative for a given campaign on a selected advertising space.
Reports
For any campaign, it is possible to export data into csv or pdf files.
In addition, periodical reports (in Polish, Czech or English language version) can be sent automatically through the system to predefined e-mail addresses (attributed to relevant campaigns). Periodical reports can be sent daily, weekly, monthly or after the completion of a relevant advertising campaign. Below you can download a sample report in pdf file.
Report - example:
download
- Impressions/Page Views:
It shows the number of impressions, i.e. how many times a creative was displayed to users whose browsers accept cookies.
- Range:
It shows the range of a particular ad campaign i.e. the number of users (wherever the users are mentioned, they are referred to as cookies) who viewed the ad.
- Clicks:
It shows the number of clicks per creatives by users whose browsers accept cookies.
- UC (User Clicks):
It shows the number of users who clicked the creative.
- Successful clicks:
It shows the number of clicks which led the users to target ad website (so-called 'landing pad'). Watch out: Statistics is calculated only if landing pads for creatives are defined.
- SUC (Succesful User Clicks):
It shows the number of users who reached target ad website (landing pad) upon clicking the creative. Watch out: Statistics is calculated only if landing pads for creatives are defined.
- Actions:
It shows the number of executed actions, i.e. the number of every Page Views of the action executed by the user (cookie) after his contact with the ad. Watch out: Statisics is calculated only if actions are defined.
- PC actions:
It shows the number of post-click actions, i.e. the number of actions executed by users (cookies) after they click the ad. Watch out: Statistics is calculated only if actions are defined.
- PV actions:
It shows the number of post-view actions, i.e. the number of actions which are not post-click actions executed by the user (cookie) after the ad impression, given the time limit for executing PV action. Watch out: Statistics is calculated only if actions are defined.
- UA (Users action):
It shows the number of users who executed actions. Watch out: Statistics is calculated only if actions are defined.
- UA - pc (Users action - post click):
It shows the number of users who executed post-click actions. Watch out: Statistics is calculated only if actions are defined.
- UA - post view (Users action - post view):
It shows the number of users who executed post-view actions. Watch out: Statistics is calculated only if actions are defined.
- CTR-V (Click through ratio - views):
It shows the indicator that presents what part of ad impressions finished with a click (it is the ratio of number of cookie-clicks to the number of cookie impressions). Watch out: it is necessary to remember the available time limit between ad impression and click, which is 2 hours.
- CTR-U (Click through ratio - users):
It shows the indicator presenting what part of users clicked a displayed ad (it is the ratio of UC to range). Watch out: it is necessary to remember the available time limit between ad impression and click, which is 2 hours.
- CR-V (Conversion rate - views):
It shows the indicator presenting what part of clicks was successful (it is the ratio of successful clicks to the number of cookie clicks). Watch out: Statistics is calculated only if landing pads for creative are defined.
- CR-U (Conversion rate - users)
:
It shows the indicator presenting a degree to which users (cookies) switched to target website (it is the ratio of SUC to UC). Watch out: Statistics is calculated only if landing pads for creative are defined.
- AR-V (Action rate - views):
It shows the indicator presenting how often actions are executed after a click (it is the ratio of PC actions to the number of cookie clicks). Watch out: Statistics is calculated only if actions are defined.
- AR-U (Action rate - users):
It shows the indicator presenting a degree to which users (cookies) executed desirable actions after the click (it isthe ratio of UA PC to UC). Watch out: Statistics is calculated only if actions are defined.
- TTC (time to click):
It shows average time which passed from the cookie click to executing post-click action.
- TTA - pc (time to action - post click):
It shows average time which passed from cookie click to execution of post-click action. Watch out: Statistics is calculated only if actions are defined.
- TTA - pv (time to action - post view):
It shows average time which passed from cookie click to execution of post-view action. Watch out: Statistics is calculated only if actions are defined.
- Frequency:
It shows average number of ad impressions per one user (cookie).
- Ad impressions frequency/ Range:
It shows the relationship between range and ad impression frequency. Watch out: UA PV statistics is calculated only if actions are defined.
- Ad impression frequency / CTR-U:
It shows the relationship between CTR-U indicator and ad impression frequency. Watch out: UA-PV statistics is calculated only if actions are defined.
- Clicks frequency/ Range:
It shows the relationship between range and the number of clicks. Watch out: Statistics for SUC and CR-U are calculated only if landing pads; statistics for UA PV and AR-U only if actions are defined.
- Clicks frequency/ AR-U:
It shows the relationship between AR-U indicator and clicks frequency. Watch out: Statistics for SUC and CR-U are calculated only if landing pads; statistics for UA PV and AR-U only if actions are defined.
- Ranking of publishers:
Chart presenting comparison between all publishers (data is available only if placements are assigned to relevant publishers).
- Ranking of placements:
Chart presenting comparison between all placements.
- Placement category ranking:
Chart presenting comparison between all categories of placements (data is available only if placements are assigned to relevant categories).
- Raking of creatives:
Charts presenting comparison of creatives
- Creatives category ranking:
Charts presenting ranking of formats of creatives as well as a detailed ranking of categories of creatives.
- Detailed ranking:
Chart presenting comparison between placement-creative pairs.
- Action sites ranking :
Chart presenting comparison between action sites. Watch out: Statistics is calculated only if actions are defined.
- Provinces:
Quantitative distribution of users from Poland in terms of provinces they connect to the Internet from.
- Towns and cities:
Quantitative distribution of users from Poland in terms of towns and cities they connect to the Internet from.
- Browsers:
Quantitative distribution of users from Poland in terms of browsers they used.
- Operating systems:
Quantitative distribution of users from Poland in terms of operating systems they used.