Advertising Area
With AdOcean all of the advertising space is divided into separate publishers or separate services. All of the advertising space is managed from the administrator's account, where it is possible to easily select relevant services, subservices, placement types (eg. billboards, skyscrapers) for a given ad campaign. At the same time and due to this division, it is possible to log into the publisher's account, where you can access only those parts of the ad campaigns which are related to your placements. There is also an option to add to the publisher's properties the opportunity to manage one’s own advertising space. The agency may allow the publisher to launch autopromotional campaigns at a time when there are no commercial campaigns. This way the promotional potential of a web site is always used.
In order to ensure higher flexibility of selecting advertising space for an ad impression, AdOcean offers multiple categories and subcategories. Each placement may (but does not have to) be assigned to one or more campaigns. Only then can the impression be defined in terms of any chosen category instead of concrete and specified placements. This way, we can simply execute ad impressions in a given category or subcategory (eg. in the Business category or the Business/Money subcategory). Obviously enough, such a choice may also be narrowed down to the type of placement or service.
Advertising space at AdOcean is in the form of a tree, such as the sample one visible in the figure above.