29 January 2007, Centrum.cz - New AdOcean Client

Centrum, one of the top Czech and Slovak online publishers, has just started a new era in ad serving solutions offered on the portal. The innovative ad server system AdOcean, provided by AdOcean ltd., a company belonging to the Gemius group, enables Centrum to provide its Clients with the highest quality services.

 Why AdOcean?

 AdOcean is the number one ad serving tool surpassing local instruments, highly competitive against similar products of western European market leaders. For its purpose two of Gemius’ leading products were adopted: gemiusDirectEffect and gemiusTraffic. The result enables AdOcean Clients not only to target precisely and manage advertisements but also monitor behaviour of the creative’s receivers on the Internet in a very complex way. What’s more, AdOcean provides its users with an expanded tool for statistical analysis.

 What does it mean for Advertisers?

 Using AdOcean for the purpose of ad management will help Centrum to increase the ad serving efficiency and, at the same time, it will lower costs and maximize the revenue of Advertisers. Thanks to such technologically advanced solution, the portal is furnished with the means of counting only appropriate and successful emissions of adverts, according to the recommendations of IAB (Interactive Advertising Bureau), global trade association. Never before targeting and capping possibilities were so precise and extended as with usage of AdOcean.

 Who uses AdOcean?

 AdOcean Ltd. was established in April 2004 and since its very beginning it has been providing ad server technologies to the biggest and leading players on the Polish online advertising market. It also provides services on European markets, such as Lithuania, Latvia, Estonia, Czech Republic. Clients of AdOcean are among others: Centrum.cz, Zena-in.cz, Sanoma, Impression Media, Amedia.

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