Zena-in.cz, one of the biggest community web sites for women in the Czech Internet, recently switched to the AdOcean adserver.

 

 Zena-in joined the growing group of Gemius customers in the Czech Republic. A popular female vortal decided to go for the  change, due to its dissatisfaction with the hitherto used solutions. Radek Kříž, the manager of the Zena-in.cz web site comments on our cooperation: “With quickly increasing advertising turnover year by year and in the middle of the current year we decided to change the advertising system Adrenalin due to its lack of quality. Therefore we have decided to choose the server of AdOcean. We believe that AdOcean will allow us to work with new advertising formats and enable their simple evaluation.

 

The company have been using AdOcean only for a couple of months, but is satisfied with a wide range of the system's functionalities. After a series of trainings organized by Gemius' technical support staff, using the adserver has become easy, even if at the beginning the applied solutions may seem a bit too complex to the user. While working with the system the clients can always rely on Gemius' assistance. Any e-mails or queries are answered within a few hours or days. The system is constantly developed with its users' needs being taken into account. It is integrated with Ad Monitor - the project of auditing spendings on advertising in the Czech Republic, conducted by Gemius in cooperation with Mediaresearch.

 

AdOcean (http://www.adocean.pl) is the leader in advanced adserver technology which bases on Internet solutions provided by the technological platform of the company Gemius . AdOcean is a management system of online advertising impressions which due to its reliability, functionality, multiple options tailored to the Client needs and continuous improvement allows Advertisers to target customers and Publishers to optimize the use of their media resources.

 

Gemius SA (www.gemius.com) is the largest online research agency in Central and Eastern Europe and it provides a wide range of Internet research to brand names clients throughout the region and recently has also started operating in Denmark. The aim of its core research called gemiusAudience is to set the online audience measurement currency in all the countries where the company is present. By working with key joint-industry committees and other market players Gemius provides accurate, high-quality data for media planners, buyers and sellers. Gemius realize complex survey of Internet in Czech (NetMonitor) and Slovak republic (AIMmonitor) in cooperation with Mediaresearch.

 

Zena-in (http://www.zena-in.cz) is an online magazine for women. With more than 100 000 cookies (unique visitors) and 5 million page views  per month, it is one of the biggest women web sites in the country. It originated as one of the first women's web sites on the 1st of January 2000 and since then it built stable position on the advertising market.