Functions
AdOcean is a new generation adserver which takes advantage of a technologically advanced platform of emitting advertisements on the Internet. The system is based on a decentralised structure (separation of the superior server from the emitting servers) which allows for effective management of a great number of advertisements. The structure of AdOcean enables flexible development of the system together with increasing the number of advertisement emissions on web sites, depending on the clients’ needs.
Functionalities
The system is equipped with a number of functions which make it possible to reach a specific group of recipients. Among the most important functions are the following:
- targeting a region, IP address, operating system, keywords, etc.
- a “surround” allowing for the emission of two different formats of advertisements belonging to one advertiser on the same web site
- an “anti-surround” (opposite to the surround) which prevents emitting two formats of an advertisement belonging to two competing advertisers on one web site
- "BestPerforming” thanks to which advertisements enjoying the biggest popularity are displayed
- targeting campaigns at Internet users for a specific number of times in a given time period (eg. three times during the campaign)
- the possibility to use all Rich Media formats
- providing statistics concerning the emission of advertisements and many others.
Advertising space management
The model designed by AdOcean allows for easy and effective management of campaigns on a few advertising spaces at the same time. Defining them allows you to reflect the thematic structure of a web site through grouping advertising spaces in catalogues and sub-catalogues. Apart from that the campaigns may be defined on selected placements, eg. advertisements only on billboard type placements.
Statistics
The measurement of AdOcean’s campaign effectiveness is integrated with the advanced gemiusDirectEffect research study executed by the Gemius company. The most important statistics are the following:
- measurement of the number of real emissions in accordance with the guidelines of IAB Europe
- measurement of the number of users (the campaign’s reach)
- measurement of the number of clicks on a creative and the number of users who clicked on this creative
- measurement of successful clicks, ie. conversions to the advertised web site
- measurement of any number of the post-click or post-view actions performed by the recipients of an advertisement on the advertised web site
- the frequency of displaying the advertisement
- the geographic location of the Internet users who have seen the advertisement