Adserver

• Advertising Campaigns
• Available Statistics
• System Description
• Advertising Space

Available Statistics

The measurement of advertising campaign effectiveness with AdOcean is based on research that is well known on the Polish market and has been successfully tested and conducted by the Gemius S.A. company. This system integration allows us to attain the highest quality of methodology for the calculation and presentation of results relevant for supported ad campaigns. Measurement and analysis of all indicators is conducted extraordinarily quickly and relevant data are available online with just a 2-hour delay.

Statistics are available for:

• system administrators (users)
• advertisers (statistics relevant for the whole campaign)
• publishers (part of the statistics which are relevant to the advertising space of a relevant publisher)
• agencies (access to statistics of several publishers)

Such extensive access to relevant campaigns facilitates make the communication between publishers, agencies and advertisers easier. In addition, publishers can see the impression cost of a single creative for a given campaign on a selected advertising space.

Reports

For any campaign, it is possible to export data into csv or pdf files.
In addition, periodical reports (in Polish, Czech or English language version) can be sent automatically through the system to predefined e-mail addresses (attributed to relevant campaigns). Periodical reports can be sent daily, weekly, monthly or after the completion of a relevant advertising campaign. Below you can download a sample report in pdf file.

Report - example:
download 

• Cookie impressions:
  Shows the number that creatives are displayed to cookie visitors.
• Non-cookie impressions:
  Shows the number that creatives are displayed to non-cookie visitors.
• All impressions:
  Shows the total number of cookie and non-cookie impressions.
• Reach:
  Shows the number of cookie visitors to whom the relevant advertisement has been displayed.
• Non-cookie clicks:
  Shows the number of clicks made by non-cookie visitors.
• Next clicks:
  Shows the number of cookie clicks that were made after a first click within 2 hours of the relevant first click.
• UC (User Clicks):
  Shows the number of cookie visitors who performed a first click. The number is equivalent to the number of All UC.
• Other UC:
  Shows the number of cookie visitors from among the UC who performed a next click.
• All UC:
  Shows the number of cookie visitors who clicked on an advertisement. The number is equivalent to UC.
• Successful clicks:
  Shows the number of first clicks converted to the target page. The time limit between the first click and view of the target page is 5 minutes. Note: This statistic will be calculated only if the appropriate landing pads have been defined for the creatives.
• SUC (Succesful User Clicks):
  Shows the number of cookie visitors who performed a successful click, i.e. visited the target page within 5 minutes after a first click on a creative. Note: This statistic will be calculated only if the appropriate landing pads have been defined for the creatives.
• Actions:
  Shows the number of all page views of an action page by cookie visitors after exposure to the relevant advertisement. The number is a sum of post-click and post-view actions. Note: Statistics will be calculated only if the relevant actions have been defined.
• Post-click actions:
  Shows the number of actions preceded by first clicks, taking into consideration the time limit for a post-click action. The time limit between a first click and post-click action is set to a default value of 5 days. Post-click actions have a higher priority than post-view actions, e.g. in a situation in which there has been a click made after an impression and then an impression again and an action, then this action will be recorded as a post-click action. Note: This statistic will be calculated only if the relevant actions have been defined.
• Post-view actions:
  Shows the number of actions preceded by an impression only, taking into consideration the time limit set for post-view actions. The time limit between an impression and post-view action is set to a default value of 5 days. Note: This statistic will be calculated only if the relevant actions have been defined.
• UA-pc (User Action - post-click):
  Shows the number of cookie visitors who performed post-click actions. Note: This statistic will be calculated only if the relevant actions have been defined.
• UA-pv (User Action - post-view):
  Shows the number of cookie visitors who performed post-view actions. Note: This statistic will be calculated only if the relevant actions have been defined.
• CR-V (Conversion Rate - Views):
  A coefficient showing the share of first clicks that led to a target page within 5 minutes after a click. CR-V = (successful clicks / first clicks) x 100% Note: This statistic will be calculated only if the appropriate landing pads have been defined for the creatives.
• CR-U (Conversion Rate - Users):
  A coefficient showing the share of cookie visitors who performed a successful click after a click on the creative. CR-U = (SUC / UC) x 100% Note: This statistic will be calculated only if the appropriate landing pads have been defined for the creatives.
• AR-V (Action Rate - Views):
  A coefficient showing the share of first clicks that led to post-click actions. AR-V = (post-click actions / first clicks) x 100% Note This statistic will be calculated only if the relevant actions have been defined.
• AR-U (Action Rate - Users):
  A coefficient showing the share of cookie visitors that performed a post-click action after a first click. AR-U = (UA-pc / UC) x 100% Note: The statistic will be calculated only if the relevant actions have been defined.
• TTC (Time To Click):
  Shows the average time elapsed from a cookie impression to first click. If after all impressions are counted, more first clicks were performed, then only the first ones after each impression are taken into consideration when calculating the TTC.
• TTA-pc (Time To Action - post-click):
  Shows the average time elapsed from a first click to the performance of a post-click action. If a cookie visitor performed several post-click actions (all of them undertaken after the same click), only the first is taken into account when the TTA-pc is counted. Note: This statistic will be calculated only if the relevant actions have been defined.
• TTA-pv (Time To Action - post-view):
  Shows the average time elapsed from a cookie impression to a post-view action. If a cookie visitor performed several post-view actions (all of them undertaken after the same impression), only the first is taken into account while the TTA-pv is counted. Note: This statistic will be calculated only if the relevant actions have been defined.
• Frequency:
  Shows the average number of cookie impressions per cookie visitor. Frequency = cookie impressions / reach
• Impressions frequency/Reach:
  Shows the correlation between the reach and frequency of impressions.
• Clicks frequency/Reach:
  Shows the correlation between the reach of the frequency of clicks.
• Clicks frequency/AR-U:
  Shows the correlation between the AR-U indicator and the frequency of first clicks. Note: This statistic will be calculated only if the relevant actions have been defined.
• Regions:
  The quantitative distribution of cookie visitors from a campaigned country broken down into the regions from which the cookie visitors connected.
• Cities:
  The quantitative distribution of cookie visitors from a campaigned country broken down into the cities from which the cookie visitors connected.
• Browsers:
  The quantitative distribution of cookie visitors broken down into the types of browser used.
• Operating Systems:
  The quantitative distribution of cookie visitors broken down into the types of operating system used.
• CTR (Click Through Ratio):
  A coefficient showing the share of cookie impressions that led to a cookie click. CTR = (cookie clicks / cookie impressions) x 100%
• CTR d.i. (Click Through Ratio direct impact):
  A coefficient showing the share of cookie impressions that led to a first click within the time limit of two hours after the relevant impression. CTR d.i. = (first clicks made within 2 hours after the impression / cookie impressions) x 100%
• UCTR (User Click Through Ratio):
  A coefficient showing the share of cookie visitors who were shown the ad and clicked on it. UCTR = (UC / reach) x 100%
• UCTR d.i. (User Click Through Ratio direct impact):
  A coefficient showing the share of cookie visitors who were shown the ad and made a first click within the time limit of two hours after the relevant impression. UCTR d.i. = (cookie visitors who were shown the ad and made a first click within 2 hours after the relevant impression / reach) x 100%
• Expansions:
  Shows the number of actions defined by a user as expansions, dependent upon the tracking script's location in a creative code, detected within 10 hours after the relevant ad impression. Only the first expansion made after each impression is taken into account. Note: This statistic will apply only to campaigns with the expansions model.
• TTExp (Time To Expansion):
  Shows the average time elapsed from the impression of an ad to its expansion. If a cookie visitor performed several expansions, only the first one is taken into consideration when counting the number of expansions.Note: This statistic will be calculated only for a campaign with the expansions model.
• UExp (User Expansions):
  Shows the number of cookie visitors for whom an ad expansion was registered. Note: This statistic will apply only to a campaign with the expansions model.
• Impression frequency/UCTR d.i.:
  Shows the correlation between the UCTR d.i. indicator and the frequency of impressions.
• Impression frequency/UCTR:
  Shows the correlation between the UCTR indicator and the frequency of impressions.
• First clicks:
  Shows the number of cookie clicks that: 1) were made first by a cookie visitor after each impression, 2) were made first by a cookie visitor if there was no impression or the impression was not recorded, 3) were made after more than 2 hours of the antecedent first click.