Advertising Campaigns
With AdOcean, any ad campaign consists of the following elements:
- the creative - predefined forms of advertisements
- selected advertising space for an ad impression
- ad impression plan, ie.:
- orders (and their specific variants such as surrounds)
- targeting and cappings (the methods determining how the system executes the orders of ad campaigns)
In order to define an ad campaign, execute its impression and calculate the statistics, the following steps have to be taken:
- Select (or add and select) the advertiser for a campaign.
- Set the ad duration period, priority and other options specifying the mode of the campaign.
- Define the creatives.
- Select the advertising area on web sites where the ad impressions are to be executed.
- Establish an ad impression plan.
- define orders - specify the time-period and limitations of an ad impression and its relevant formats
- define the cappings
- add selected targeting formats
Our system supports all creatives of a rich media type; there are no limitations as far as the formats of displayed forms are concerned. For more frequently used creative types defined as the javascript code, there are templates which provide ready-made creatives through supplementing the code with missing elements (tracks to files). It is also possible to create your own templates and use the option allowing for the copying of forms. The most frequently used creative forms have ready-made form orders, which only have to be filled in with the most essential data (such as size, background colour, version of the flash which is currently being used).
Moreover, it is also possible to integrate creative servers with the AdOcean interface. It makes it possible to upload creative files (flash, gif, etc.) into the http server through AdOcean, which greatly facilitates entering a campaign and monitoring the correctness of the campaign's definitions.
In the case of extensive advertising space (numerous services, web sites, categories), the selection of advertising space may be complicated and mind-boggling.
AdOcean has found a solution to maximally facilitate the management of advertising space for campaigns.
- Firstly, advertising space at AdOcean is divided into individual publishers/services with separate (additional) access to those services.
- Secondly, it is possible to put any ad impression places into categories (channels) or subcategories, with each place belonging to any number of categories.
- Thirdly, it is possible to specify the placement type for each placement (billboard, skyscraper, box, etc.).
This way we can select not only separate placements for the emitted creative or all of the services/web sites, but also all of the placements of a given category or type.
After the creative is defined and the advertising space selected for an ad impression, the system allows us to establish an ad impression plan.
It is possible to set duration periods of subsequent parts of an ad campaign, assign a precise number of ad impressions or specify the speed for completing the ad impression plan (it is possible to decide either on steady ad impression during the whole campaign or to freely accelerate the completion of an ad impression plan).
It is possible to specify the share of individual creatives in an ad impression plan (eg. one creative is executed three times more often than the remaining ones) and their rotation.
It is also possible to exactly determine a target group. You can find out more on this subject at targeting opportunities.
A facilitation for determining the potential of a relevant service/web site are the statistics which show the number of Page Views used for ad impressions, as well as the number of unused Page Views.